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Behind the design.

Good design is at the heart of what we do at Roper Rhodes. Recognised with a prestigious Red Dot Award, our Loop mirror is no exception. But what makes for an award-winning product? From the first sketch right through to the finished piece, watch how we brought this design journey to life

The brief


The idea behind Loop was driven by a number of common everyday problems - inadequate lighting and detail, a misty reflection, and a general lack of ergonomic mirror design.

Joe at desk

Joe Elliott

Category Manager, Mirrors & Cabinets

Our brief was to challenge and improve the everyday experience, to introduce better light and offer versatility - Loop was the result.

The design


Over the course of two years, we worked collaboratively to hone Loop's design. From the quality of the reflection and the level of magnification to how the design best fits in the palm of a hand- every point along the user journey was tested and considered.

Loop Sketch for website
Loop Watercolour A3 edit

In terms of the form - we knew the design needed to meet all the criteria of the brief, while also being visually appealing and complementing our existing product designs.

VM with stand 28
Loop Mirror vanity in position lifestyle2 logo

Each mirror comes equipped with a range of convenient features such as adjustable light temperature and luminosity and touch sensor controls, while the wall mirror also includes an integrated demisting function.

The product


The result is a design we are especially proud of. The perfect pairing for your daily routine, the Loop Wall Mirror and Loop Magnifying Vanity Mirror combine to offer both the compact magnifying function of the vanity, with the large surface reflection and statement design of the illuminated wall mirror.

Loop Mirror with model handcream lifestyle crop

take a closer look