Roper Rhodes Unveils Fresh and Contemporary New Brand Identity at KBB

Leading bathroom specialist Roper Rhodes Ltd has unveiled a fresh, new brand identity and updated logo for its Roper Rhodes brand.

Reinforcing the company’s British credentials, the chic and contemporary new logo reflects an updated vision for the brand while also highlighting Roper Rhodes’ longstanding association with Bath, where it was founded in 1979 and is still based today. The Spa city of Bath, which has been synonymous with bathing since Roman times, is home to Roper Rhodes’ design studios where its team of nine product designers create all of the bathroom furniture, sanitaryware, brassware, mirrors, cabinets and accessories within its extensive portfolio.

The new brand identity was unveiled to customers at KBB Birmingham in March, where Roper Rhodes Ltd exhibited for the first time in eight years, displaying the latest launches from its Roper Rhodes brand alongside new and bestselling products from the Laura Ashley Bathroom Collection, which made its exhibition debut on the 165 sq m stand.

The new logo is included on the latest versions of the company’s comprehensive Bathroom Book and dedicated Fitted Furniture brochure, both of which feature a cleaner, more image-led style and easy to read format, with colour-coded sections highlighting different product categories.

Simon Taylor, Roper Rhodes’ marketing director, says: “Clean, fresh and modern, the new identity for our Roper Rhodes brand better reflects our more contemporary offering while also highlighting our credentials as a longstanding, leading British brand. Kbb Birmingham was hugely successful for both Roper Rhodes and Laura Ashley Bathroom Collection and gave us the perfect platform to unveil our new identity, which has been incredibly well received by our customers, as well as the wider industry.”